Awa campaign
Concept, UX/UI design, front-end development, Bootstrap
This was Survival's most successful campaign. We created a multimedia webpage in seven languages which invited supporters to send an email to the Brazilian Minister of Justice urging him to take action to remove invaders from Awá land. When the campaign launched on the 25th of April, a flood of media attention propelled the Awá center stage. All of Brazil's main media outlets covered the story, and over six hundred articles were published worldwide. Just three days later, ten thousand emails had been sent, which was a record for this type of campaign.
Awá branding
In our efforts to get people involved with the campaign I’ve designed a logo, then we asked our followers to use it to spread the word. Thousands of people from around the world and almost sixty celebrities have shown their support.
Layout design
Use this to scroll through the layout ↴
Pet cards
Pet the owl:
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Parakeet
Parakeets are beautiful but have ear-splitting cries. The Awá share fruit from the forest with them.
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Capuchin
Capuchin monkeys are one of the most mischievous pets, and are always playing tricks on their owners.
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Agouti
Agoutis are the only animals that can open the hard outer shell of the Brazil nut fruit. But their incredible bite doesn’t stop Awá women from breastfeeding them.
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Owl
These night-time creatures watch over the Awá as they tread through the forest, their path lit by the light of burning tree resin.
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Peccary
Peccaries are cuddly as babies, but grow up to be huge and powerful adults — with sharp tusks.
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Coati
Coatis are relatives of the raccoon. They are expert climbers and love to share a hammock with humans.
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Tamarin
Tamarins love playing with Awá children. Little Butterfly, an Awá girl, has a pet tamarin, and they often tease each other.
We wanted to bring the pets section to life, so I created an interactive presentation with some of them. Thanks to HTML5 video, CSS3 transitions and some smart use of spacing, our users loved it.
Interactive maps
Who doesn't love maps ;) ? Especially when they are interactive! I had to effectively display the consequences of illegal deforestation in Awá territory. I created these full colour, textured images using map data from 1985 and 2010. After 2 days of hard work, they were complete.
Parallax
backgrounds
Although I'm not a fan of parallax effects, we thought that in our case, for a special section on the page, they could actually bring the story to life. Therefore I created an atmospheric background similar with the one in which the action takes place.
Makya
Loops of vines allow the Awá to climb the forest's tallest trees in search of honey.
Manakua
After a successful hunt, the Awá quickly make rucksacks from woven palm leaves.
Irapara, iwya
2 metre (6 foot) long arrows fly high into the forest canopy, guided by fletchings crafted from harpy eagle feathers.
Ikaha
These strong and beautiful hammocks are made from the fibres of palm trees.
Tapaí
The nomadic Awá who still live uncontacted in the forest don't build houses, but construct shelters from branches and palm leaves.
Interactive
illustrations
I’ve drawn this illustration for the educational section of the page, describing the possessions of a nomadic Awá hunter. Hovering over the circles displays relevant information about the nearby object.