Awa campaign

Concept, UX/UI design, front-end development, Bootstrap

This was Survival's most successful campaign. We created a multimedia webpage in seven languages which invited supporters to send an email to the Brazilian Minister of Justice urging him to take action to remove invaders from Awá land. When the campaign launched on the 25th of April, a flood of media attention propelled the Awá center stage. All of Brazil's main media outlets covered the story, and over six hundred articles were published worldwide. Just three days later, ten thousand emails had been sent, which was a record for this type of campaign.

Awá branding

In our efforts to get people involved with the campaign I’ve designed a logo, then we asked our followers to use it to spread the word. Thousands of people from around the world and almost sixty celebrities have shown their support.

awa colage

Layout design

Use this to scroll through the layout

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awa layout

Pet cards

Pet the owl:

  • Parakeet

    Parakeets are beautiful but have ear-splitting cries. The Awá share fruit from the forest with them.

  • Capuchin

    Capuchin monkeys are one of the most mischievous pets, and are always playing tricks on their owners.

  • Agouti

    Agoutis are the only animals that can open the hard outer shell of the Brazil nut fruit. But their incredible bite doesn’t stop Awá women from breastfeeding them.

  • Owl

    These night-time creatures watch over the Awá as they tread through the forest, their path lit by the light of burning tree resin.

  • Peccary

    Peccaries are cuddly as babies, but grow up to be huge and powerful adults — with sharp tusks.

  • Coati

    Coatis are relatives of the raccoon. They are expert climbers and love to share a hammock with humans.

  • Tamarin

    Tamarins love playing with Awá children. Little Butterfly, an Awá girl, has a pet tamarin, and they often tease each other.

We wanted to bring the pets section to life, so I created an interactive presentation with some of them. Thanks to HTML5 video, CSS3 transitions and some smart use of spacing, our users loved it.

Interactive maps

Who doesn't love maps ;) ? Especially when they are interactive! I had to effectively display the consequences of illegal deforestation in Awá territory. I created these full colour, textured images using map data from 1985 and 2010. After 2 days of hard work, they were complete.

spirit tree


Although I'm not a fan of parallax effects, we thought that in our case, for a special section on the page, they could actually bring the story to life. Therefore I created an atmospheric background similar with the one in which the action takes place.


Loops of vines allow the Awá to climb the forest's tallest trees in search of honey.


After a successful hunt, the Awá quickly make rucksacks from woven palm leaves.

Irapara, iwya

2 metre (6 foot) long arrows fly high into the forest canopy, guided by fletchings crafted from harpy eagle feathers.


These strong and beautiful hammocks are made from the fibres of palm trees.


The nomadic Awá who still live uncontacted in the forest don't build houses, but construct shelters from branches and palm leaves.



I’ve drawn this illustration for the educational section of the page, describing the possessions of a nomadic Awá hunter. Hovering over the circles displays relevant information about the nearby object.

Thank you for watching!